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USA Youth Education in Shooting Sports Receives Gift From Larry and Brenda Potterfield

By Brian Beard, 03/16/21, 12:15PM PDT


Larry and Brenda Potterfield

PLEASANT GROVE, UT – USA Youth Education in Shooting Sports (USAYESS) has received a $25,000 gift from Larry and Brenda Potterfield, owners of MidwayUSA. This gift will provide funding to promote youth shooting sports activities nationwide and provide funding to help pay for operating costs of the national program. Over 60% of the donation will be used to match USAYESS youth shooting teams fundraising dollars that are donated to MidwayUSA Foundation’s Team Endowment Program.

Each USAYESS team has its own, earmarked team endowment at the MidwayUSA Foundation, a public charity that helps communities and organizations raise funds for their high school, college, and other youth shooting teams and activities. Each year, teams with a MidwayUSA Foundation Team Endowment are eligible to receive a cash grant from that endowment to use for expenses like ammunition, travel, targets, uniforms, entry fees, and more.

One of the main ways teams grow their team endowment is through online donations, which are matched. In addition to the matching opportunities being offered by USAYESS, for the remainder of 2021, MidwayUSA Foundation also has a monthly match for all of our shooting teams with a MidwayUSA Foundation Team Endowment. Each month $160,000 in matching dollars is added to team endowments nationwide. Every shooting team that receives a donation or contributes to their MidwayUSA Foundation Team Endowment will receive a match.

Those interested in giving to a USAYESS team, where your donation will be matched, can visit the MidwayUSA Foundation website ( and search for any of the USAYESS teams. Donations are tax-deductible and 100% of the donation, as well as the match, benefits that specific shooting team. The Foundation keeps zero for operating expenses. This funding is available for the life of the team so growing the endowment is crucial to the future of our local shooting team.

"The MidwayUSA Foundation endowment accounts are a critical part of youth shooting sports," explains Dusty Wiseman, USAYESS-Utah Executive Director for Southern Utah and Head Coach of Milford Young Guns. "The financial assistance the account provides makes it possible for youth to be educated in safety, responsibility, and competitiveness."

About MidwayUSA Foundation
The MidwayUSA Foundation is a public charity working to sustain the shooting sports industry by providing long-term funding to youth shooting teams. Each year, teams can apply for a grant for 5% of their endowment balance to use for expenses, such as range fees, travel, ammunition, uniforms, and more. Every donation made to the MidwayUSA Foundation Team Endowment program is 100% tax-deductible and supports the mission to help communities and organizations raise funds to support their youth shooting team. For more information about the MidwayUSA Foundation and the Team Endowment Account Program, please visit or call (877) 375-4570.

About USA Youth Education in Shooting Sports
USAYESS is a non-profit organization and the nation's only all-inclusive youth program which introduces, grows, supports, and educates youth, and their families on firearm safety, shooting sports, and wildlife conservation and habitat. For more information, visit